diff --git a/packages/angular_devkit/core/src/analytics/api.ts b/packages/angular_devkit/core/src/analytics/api.ts
new file mode 100644
index 0000000000..f538d1ba08
--- /dev/null
+++ b/packages/angular_devkit/core/src/analytics/api.ts
@@ -0,0 +1,52 @@
+/**
+ * @license
+ * Copyright Google Inc. All Rights Reserved.
+ *
+ * Use of this source code is governed by an MIT-style license that can be
+ * found in the LICENSE file at https://angular.io/license
+ */
+export interface CustomDimensionsAndMetricsOptions {
+  dimensions?: (boolean | number | string)[];
+  metrics?: (boolean | number | string)[];
+}
+
+export interface EventOptions extends CustomDimensionsAndMetricsOptions {
+  label?: string;
+  value?: string;
+}
+
+export interface ScreenviewOptions extends CustomDimensionsAndMetricsOptions {
+  appVersion?: string;
+  appId?: string;
+  appInstallerId?: string;
+}
+
+export interface PageviewOptions extends CustomDimensionsAndMetricsOptions {
+  hostname?: string;
+  title?: string;
+}
+
+export interface TimingOptions extends CustomDimensionsAndMetricsOptions {
+  label?: string;
+}
+
+/**
+ * Interface for managing analytics. This is highly platform dependent, and mostly matches
+ * Google Analytics. The reason the interface is here is to remove the dependency to an
+ * implementation from most other places.
+ *
+ * The methods exported from this interface more or less match those needed by us in the
+ * universal analytics package, see https://unpkg.com/@types/universal-analytics@0.4.2/index.d.ts
+ * for typings. We mostly named arguments to make it easier to follow, but didn't change or
+ * add any semantics to those methods. They're mapping GA and u-a one for one.
+ *
+ * The Angular CLI (or any other kind of backend) should forward it to some compatible backend.
+ */
+export interface Analytics {
+  event(category: string, action: string, options?: EventOptions): void;
+  screenview(screenName: string, appName: string, options?: ScreenviewOptions): void;
+  pageview(path: string, options?: PageviewOptions): void;
+  timing(category: string, variable: string, time: string | number, options?: TimingOptions): void;
+
+  flush(): Promise<void>;
+}
diff --git a/packages/angular_devkit/core/src/analytics/forwarder.ts b/packages/angular_devkit/core/src/analytics/forwarder.ts
new file mode 100644
index 0000000000..8c1ba6de6a
--- /dev/null
+++ b/packages/angular_devkit/core/src/analytics/forwarder.ts
@@ -0,0 +1,131 @@
+/**
+ * @license
+ * Copyright Google Inc. All Rights Reserved.
+ *
+ * Use of this source code is governed by an MIT-style license that can be
+ * found in the LICENSE file at https://angular.io/license
+ */
+import { JsonObject } from '../json';
+import { Analytics, EventOptions, PageviewOptions, ScreenviewOptions, TimingOptions } from './api';
+
+
+export enum AnalyticsReportKind {
+  Event = 'event',
+  Screenview = 'screenview',
+  Pageview = 'pageview',
+  Timing = 'timing',
+}
+
+export interface AnalyticsReportBase extends JsonObject {
+  kind: AnalyticsReportKind;
+}
+
+export interface AnalyticsReportEvent extends AnalyticsReportBase {
+  kind: AnalyticsReportKind.Event;
+  options: JsonObject & EventOptions;
+  category: string;
+  action: string;
+}
+export interface AnalyticsReportScreenview extends AnalyticsReportBase {
+  kind: AnalyticsReportKind.Screenview;
+  options: JsonObject & ScreenviewOptions;
+  screenName: string;
+  appName: string;
+}
+export interface AnalyticsReportPageview extends AnalyticsReportBase {
+  kind: AnalyticsReportKind.Pageview;
+  options: JsonObject & PageviewOptions;
+  path: string;
+}
+export interface AnalyticsReportTiming extends AnalyticsReportBase {
+  kind: AnalyticsReportKind.Timing;
+  options: JsonObject & TimingOptions;
+  category: string;
+  variable: string;
+  time: string | number;
+}
+
+export type AnalyticsReport =
+  AnalyticsReportEvent
+  | AnalyticsReportScreenview
+  | AnalyticsReportPageview
+  | AnalyticsReportTiming
+  ;
+
+/**
+ * A function that can forward analytics along some stream. AnalyticsReport is already a
+ * JsonObject descendant, but we force it here so the user knows it's safe to serialize.
+ */
+export type AnalyticsForwarderFn = (report: JsonObject & AnalyticsReport) => void;
+
+/**
+ * A class that follows the Analytics interface and forwards analytic reports (JavaScript objects).
+ * AnalyticsReporter is the counterpart which takes analytic reports and report them to another
+ * Analytics interface.
+ */
+export class ForwardingAnalytics implements Analytics {
+  constructor(protected _fn: AnalyticsForwarderFn) {}
+
+  event(category: string, action: string, options?: EventOptions) {
+    this._fn({
+      kind: AnalyticsReportKind.Event,
+      category,
+      action,
+      options: { ...options } as JsonObject,
+    });
+  }
+  screenview(screenName: string, appName: string, options?: ScreenviewOptions) {
+    this._fn({
+      kind: AnalyticsReportKind.Screenview,
+      screenName,
+      appName,
+      options: { ...options } as JsonObject,
+    });
+  }
+  pageview(path: string, options?: PageviewOptions) {
+    this._fn({
+      kind: AnalyticsReportKind.Pageview,
+      path,
+      options: { ...options } as JsonObject,
+    });
+  }
+  timing(category: string, variable: string, time: string | number, options?: TimingOptions): void {
+    this._fn({
+      kind: AnalyticsReportKind.Timing,
+      category,
+      variable,
+      time,
+      options: { ...options } as JsonObject,
+    });
+  }
+
+  // We do not support flushing.
+  flush() {
+    return Promise.resolve();
+  }
+}
+
+
+export class AnalyticsReporter {
+  constructor(protected _analytics: Analytics) {}
+
+  report(report: AnalyticsReport) {
+    switch (report.kind) {
+      case AnalyticsReportKind.Event:
+        this._analytics.event(report.category, report.action, report.options);
+        break;
+      case AnalyticsReportKind.Screenview:
+        this._analytics.screenview(report.screenName, report.appName, report.options);
+        break;
+      case AnalyticsReportKind.Pageview:
+        this._analytics.pageview(report.path, report.options);
+        break;
+      case AnalyticsReportKind.Timing:
+        this._analytics.timing(report.category, report.variable, report.time, report.options);
+        break;
+
+      default:
+        throw new Error('Unexpected analytics report: ' + JSON.stringify(report));
+    }
+  }
+}
diff --git a/packages/angular_devkit/core/src/analytics/index.ts b/packages/angular_devkit/core/src/analytics/index.ts
new file mode 100644
index 0000000000..e84c8b068b
--- /dev/null
+++ b/packages/angular_devkit/core/src/analytics/index.ts
@@ -0,0 +1,12 @@
+/**
+ * @license
+ * Copyright Google Inc. All Rights Reserved.
+ *
+ * Use of this source code is governed by an MIT-style license that can be
+ * found in the LICENSE file at https://angular.io/license
+ */
+export * from './api';
+export * from './forwarder';
+export * from './logging';
+export * from './multi';
+export * from './noop';
diff --git a/packages/angular_devkit/core/src/analytics/logging.ts b/packages/angular_devkit/core/src/analytics/logging.ts
new file mode 100644
index 0000000000..e19785727f
--- /dev/null
+++ b/packages/angular_devkit/core/src/analytics/logging.ts
@@ -0,0 +1,34 @@
+/**
+ * @license
+ * Copyright Google Inc. All Rights Reserved.
+ *
+ * Use of this source code is governed by an MIT-style license that can be
+ * found in the LICENSE file at https://angular.io/license
+ */
+import { Logger } from '../logger';
+import { Analytics, EventOptions, PageviewOptions, ScreenviewOptions, TimingOptions } from './api';
+
+/**
+ * Analytics implementation that logs analytics events to a logger. This should be used for
+ * debugging mainly.
+ */
+export class LoggingAnalytics implements Analytics {
+  constructor(protected _logger: Logger) {}
+
+  event(category: string, action: string, options?: EventOptions): void {
+    this._logger.info('event ' + JSON.stringify({ category, action, ...options }));
+  }
+  screenview(screenName: string, appName: string, options?: ScreenviewOptions): void {
+    this._logger.info('screenview ' + JSON.stringify({ screenName, appName, ...options }));
+  }
+  pageview(path: string, options?: PageviewOptions): void {
+    this._logger.info('pageview ' + JSON.stringify({ path, ...options }));
+  }
+  timing(category: string, variable: string, time: string | number, options?: TimingOptions): void {
+    this._logger.info('timing ' + JSON.stringify({ category, variable, time, ...options }));
+  }
+
+  flush(): Promise<void> {
+    return Promise.resolve();
+  }
+}
diff --git a/packages/angular_devkit/core/src/analytics/multi.ts b/packages/angular_devkit/core/src/analytics/multi.ts
new file mode 100644
index 0000000000..141f0db38e
--- /dev/null
+++ b/packages/angular_devkit/core/src/analytics/multi.ts
@@ -0,0 +1,38 @@
+/**
+ * @license
+ * Copyright Google Inc. All Rights Reserved.
+ *
+ * Use of this source code is governed by an MIT-style license that can be
+ * found in the LICENSE file at https://angular.io/license
+ */
+
+import { Analytics, EventOptions, PageviewOptions, ScreenviewOptions, TimingOptions } from './api';
+
+/**
+ * Analytics implementation that reports to multiple analytics backend.
+ */
+export class MultiAnalytics implements Analytics {
+  constructor(protected _backends: Analytics[] = []) {}
+
+  push(...backend: Analytics[]) {
+    this._backends.push(...backend);
+  }
+
+  event(category: string, action: string, options?: EventOptions): void {
+    this._backends.forEach(be => be.event(category, action, options));
+  }
+  screenview(screenName: string, appName: string, options?: ScreenviewOptions): void {
+    this._backends.forEach(be => be.screenview(screenName, appName, options));
+  }
+  pageview(path: string, options?: PageviewOptions): void {
+    this._backends.forEach(be => be.pageview(path, options));
+  }
+  timing(category: string, variable: string, time: string | number, options?: TimingOptions): void {
+    this._backends.forEach(be => be.timing(category, variable, time, options));
+  }
+
+
+  flush(): Promise<void> {
+    return Promise.all(this._backends.map(x => x.flush())).then(() => {});
+  }
+}
diff --git a/packages/angular_devkit/core/src/analytics/noop.ts b/packages/angular_devkit/core/src/analytics/noop.ts
new file mode 100644
index 0000000000..a4592a75c1
--- /dev/null
+++ b/packages/angular_devkit/core/src/analytics/noop.ts
@@ -0,0 +1,19 @@
+/**
+ * @license
+ * Copyright Google Inc. All Rights Reserved.
+ *
+ * Use of this source code is governed by an MIT-style license that can be
+ * found in the LICENSE file at https://angular.io/license
+ */
+import { Analytics } from './api';
+
+/**
+ * Analytics implementation that does nothing.
+ */
+export class NoopAnalytics implements Analytics {
+  event() {}
+  screenview() {}
+  pageview() {}
+  timing() {}
+  flush(): Promise<void> { return Promise.resolve(); }
+}
diff --git a/packages/angular_devkit/core/src/index.ts b/packages/angular_devkit/core/src/index.ts
index e292e8e9ff..03272380bb 100644
--- a/packages/angular_devkit/core/src/index.ts
+++ b/packages/angular_devkit/core/src/index.ts
@@ -5,6 +5,7 @@
  * Use of this source code is governed by an MIT-style license that can be
  * found in the LICENSE file at https://angular.io/license
  */
+import * as analytics from './analytics';
 import * as experimental from './experimental';
 import * as json from './json/index';
 import * as logging from './logger/index';
@@ -16,6 +17,7 @@ export * from './utils/index';
 export * from './virtual-fs/index';
 
 export {
+  analytics,
   experimental,
   json,
   logging,